Photo from DMNews.com
BMW, the people that brought you the "Ultimate Driving Machine" have just made a big step forward by allowing people to experience their two electric vehicles i3 and i8 via Augmented Reality (AR) on their mobile devices.
"“It's honestly a seamless journey between the physical and digital,” says Andrea Castronovo, BMW Group's VP of sales strategy and future retail."
"Designed and developed with consulting and technology services company Accenture, the app combines 3-D models and picture data with Google's smartphone AR technology Tango to create real-size, interactive visualizations of the cars. BMW claims to be the first automotive brand to use Tango to create these immersive experiences, and Matteo Aliberti, global lead of augmented commerce for Accenture Interactive, says that it took three to four months to take the idea from concept to development."
Buying a car is a very personal and emotional feeling for many people. Esp. since we spend so much time in these vehicles. We want to make sure we have something we feel comfortable driving. Whether it is for short or long trips we want to be comfortable and happy with everything that is around us and that we are sitting in too. People can get a feeling for their car when away from the dealership with this app. This might help them to decide to go forward and purchase the "Ultimate Driving Machine" for themselves.
Check out the YouTube video below to get your taste of BMW's new cool app for their i Vehicles.
YouTube Video:
The All New BMW iVisualiser.
BMW Test Drives New AR Experience
The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.
No comments:
Post a Comment